Thelema Typeface takes its inspiration from an esoteric and occult spiritual philosophy and religious movement developed by Aleister Crowley.

Thelema is a sans serif typeface designed with geometry in mind. It’s clear, sharp and modern with a twist of alchemy. The counters are perfectly round and strokes are all the same width. Its clean appearance makes it a suitable typeface for headlines and posters.

Ancient alchemy & magick writings have a sense of the old and chaotic, but the concepts aim at a message of eternity and modernity. I have noticed the discrepancy between words meanings and their visualisation. So I created a geometric typeface that could give modernity to spiritual thoughts.

The first step was to find the perfect shape in nature and I found the circle to be the basis of harmony. I built the letterforms from round elements. I also felt the need to show an almost hypnotic movement, and thanks to my studies of semiotics, I was inspired to hang the rounded letters firmly below the baseline, removing a sense of physical grounding. The result was a contemporary sans serif typeface with a twist of alchemy.

Services
Art Direction, Digital, Print, Typeface (2020)