Chic desirability and modern youthfulness lead the way in the new pH15 identity

Since its launch, the pH15 mission has been to change the ideology of modern-day dress. Chic desirability and modern youthfulness remain at the core of the brand. Focusing on an elevating fit, cut, shape of a dress pH15 reconstructs the woman’s body into the ultimate pragmatic and desired silhouette.

I was involved in creating a new visual identity for the pH15 brand. After several in-depth meetings, we focused on neutrality as a key component of the rebrand. The resulting visual language allows the brand and its products to take centre stage. The introduction of simple and understated typography underlines this approach.

By playing with proportions, whitespace and positioning, I wanted to give a considered elegant feel, resulting in minimal use of colour, with clarity and conciseness that play into the contemporary attitude of fashion.

Services
Art Direction, Digital, Identity, Print (2017)